https://www.uxmatters.com/mt/archives/2021/08/balancing-ux-design-and-conversion-rate-optimization.php
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Whether designing a Website or a mobile application, UX design and conversion rate optimization (CRO) play essential roles in lead generation, conversion, and retention. To achieve the optimal results, you will need to establish a symbiotic relationship between the UX design and CRO – as they supplement one another’s efforts and work together to achieve common goals.In website or mobile application design, UX and conversion rate optimization play an essential role in lead generation and conversion